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First Base Sports, Inc. is the worldwide leader in helping
people understand sports through educational media. Founded
in 1992, the company was the first to serve this important
niche by publishing the highly acclaimed Spectator Guide Series
of books on football, hockey, basketball and soccer. The company
also offers a guide to help aspiring high school student athletes
garner collegiate sports scholarships.
The
company was founded in Manhattan Beach, California by two
UCLA graduate students, P.J. Harari and Dave Ominsky, who
met at the Anderson Graduate School of Management while pursuing
their MBAs. It was while working as an attorney prior to enrolling
in business school that Ms. Harari discovered the opportunity.
Her clients often conducted business meetings at basketball
games or hockey games and she spent her time bored or pretending
to understand what was going on.
Harari
went in search of a book of rules hoping to solve her dilemma.
Surely the local library would have something, she thought,
or perhaps a local bookstore. But she had no luck. She resorted
to teaching herself football by watching games on television,
weekend after weekend of sitting alone in her living room.
Harari did the same with hockey and basketball. And as her
expertise grew, she was visited by peers, male and female
alike, who would close her office door and quietly confide
that they knew nothing about sports and desperately needed
or wanted to learn. These people needed more than the rules.
They needed to become conversational about sports.
At
business school, Harari met Dave Ominsky, a lifelong sports
fanatic. As a youngster, Dave became a Philadelphia Phillies
baseball geek, and after his father taught him how to take
the subway to Veterans Stadium, he used it to attend dozens
of games with his school buddies at the ripe old age of 12.
After learning baseball in intricate detail, he began to learn
about hockey, football and finally soccer, and was so proud
of his new knowledge that he constantly tried to explain them
to his mother and sister, who were not exactly big fans. So
when Harari approached him at business school 15 years later
with her idea to educate the masses about sports, Ominsky
realized that they could start a successful company in a field
he had enjoyed since childhood.
Thus,
First Base Sports and the Spectator Guide Series were born.
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